Before we get started with Social Community, consider that a decade ago, the organic reach of social platforms was still in the double digits. In order to reach their customers, brands didn’t see the point in spending money on paid advertising. If your company had a large and active online community, I’m confident that your page had a high level of participation.
In 2021, organic reach is at an all-time low. Regardless of how clever your content marketing approach is, your pages will remain dormant until you invest in promotions.
Today’s organic reach algorithms prevent you from reaching more than 1-5 percent of your followers (There are exceptions).
As a result, organizations must use a variety of techniques to increase followers and engagements, including paid advertisements, contests, and freebies.
Companies increasingly draw a sizable following of people who have no relationship to them. What good is having a large following if they are not engaged, commenting, or even patronizing?
This is the role of social communities. While developing a social network is not the answer to every short-term business target, they can be beneficial in the long run and serve as a valuable complement to your digital marketing
We’ll look at what constitutes a good social community, why you should care, what you can learn from them, and, most crucially, how you can develop one for your brand in this post.
What is the term “Social Community”?
It is a collection of like-minded individuals who are united via their connections with a certain brand, issue, theme, ideology, or activity.
To establish a distinction between “social” and “community,” Community is defined by affinity, identity, and kinship, all of which provide space for ideas, thoughts, and solutions. Social platforms provide forums for discussion of issues that are mutually engaging or valuable to a community or network.
Now, let’s look at five reasons why you need a social community to execute an efficient digital marketing strategy
Social Community enhances brand reputation
Another advantage of online customers and branded communities is that social community members discuss the advantages and disadvantages of brands/products openly.
If members of the community are satisfied with the brand’s/performance, product’s they are likely to spread the word to the rest of the community and beyond. This reputation will also go beyond the community.
Helps customers retain and become more loyal
The greatest significant sales increases occur in areas where customer retention/loyalty is emphasized and existing customers are assisted in their success. In the opposite direction, failure to use community efforts for critical company tasks such as customer assistance might result in lost loyalty.
According to Gartner, if firms do not incorporate communities into support, customer fallout will reduce customer satisfaction by 70%.
Insight into the demands and preferences of customers
By listening to and analyzing customer interactions and common themes across social communities, brands can gain a better understanding of their customers’ preferences and current and future demands.
While brands can extract these data manually or using social listening technology, they also have the option of conducting brief surveys or polls inside their communities, which can serve as a substitute for massive survey panels.
So, if you ever run out of ideas on how to build a social community, we are just a phone call away. You can contact us here.