We are a Digital Marketing Agency in Lagos Nigeria, made up of a group of passionate marketing specialists who are on hand to provide strategic support and direction where you need it most
Before we get started with Social Community, consider that a decade ago, the organic reach of social platforms was still in the double digits. In order to reach their customers, brands didn’t see the point in spending money on paid advertising. If your company had a large and active online community, I’m confident that your […]
Marketing and Technology are becoming inseprable. The marketing industry is evolving rapidly, and Technology has a major role to play in it. In the last decade, there are companies and products being developed to enable effective and efficient work across all platforms. The effect of these products (or apps) is that consumers are moving away […]
As a business owner, you heard one of the best ways to get new customers is create adverts and promote on social media. So you put your hard earned money together and hire a marketing agency or videographer to create adverts for your brand. After one month of promotion, you realize people are not engaging with […]
One of the biggest challenges companies face is “How to ‘win’ customer loyalty”. The word ‘win’ connotes there is some type of competition at play, and there is. The battle for a piece of real estate in the customers preferred list. Businesses need customers to succeed, so winning customers is a critical. There are several strategies to […]
3 reasons you should Hire a Marketing Agency Hiring a Marketing Agency is a tough decision for entrepreneurs and SMEs. Sometimes it’s difficult because you’ve been burned too many times and gave up, other times, its because you don’t think there’s anything new a Marketing Agency will bring to the table. You may be right […]
When people leave negative reviews on your social media page, it may discourage your potential customers from buying your products or services. Gone are the days when people only have to walk in your store to complain about your product or service. Social media has made it easy. You either treat your customers right or […]
Marketing is filled with so many acronyms that can leave you confused. Having a thorough understanding of these terms means you are staying on top of the latest growth trends and you can quickly break them down to the rest of your teams. Now let’s get to it… A/B Testing This is the process of […]
Going Viral on Social Media is no easy task. You can create the best content and still struggle to get likes and shares. Whether it’s on YouTube, Ticktok, Twitter or Instagram, one thing is certain – you won’t get any engagement unless your content evokes an emotion of some kind. Now you have to be […]
According to Jeff Bezos, one of the reasons Amazon is successful is because they are obsessed with customer experience. Being obsessed with customer experience means you have to “win” in that department – be there for them, solve their problem, create personalized and humanized experience online that is easy and engaging. To achieve these, here […]
There are different Digital Marketing Trends we have noticed in 2021. The pandemic has proven to us that we cannot do business as usual. As consumers spend more time at home, being able to reach consumers at home has become one of the most important objectives for marketers. People now depend heavily on internet and […]
