We are a Digital Marketing Agency in Lagos Nigeria, made up of a group of passionate marketing specialists who are on hand to provide strategic support and direction where you need it most
Brand, Brand Identity vs Branding? Most people think the terms: Branding, Brand and Brand identity are the same, but they are not. They all play a different role in a brand strategy. This article will explain the terms Brand, branding and brand identity and how they are used. What is a Brand? To start […]
5 ways Email Marketing can help your business Email marketing is a personalized form of marketing strategy that takes advantage of direct email to develop relationships with potential clients and promote the business. Every business owner should make use of this strategy while striving to build a strong brand and a huge customer database. In this […]
7 Social Media Tools to try in 2020 Marketers are faced with a lot responsibilities – creating content, generating new leads, looking for the best strategy that works or even advertising. With all these responsibilities, It can be a challenge to stay on top of your game. This article will show you some of the […]
Have you made a purchase recently? What did you buy? Bluetooth speaker, ebook, or a pair of shoe? There is a high chance you searched for ideas or recommendations, compared prices on the internet before you made a buying decision. Well, you are not alone. Today, purchasing decisions are made online. It is therefore necessary […]
The World, they say, is ever changing and new trends will never go out of fashion even though they come and go. Trend is one thing that has given businesses, both big and small, the opportunity to connect better with their audience. For every industry there are trends. Now that everything and everyone is going […]
There is a huge increase in the amount of people who have access to smartphones and internet. According to the World Internet and Population stats there are 50.1% of the global population online. The world has literally gone online and so is Marketing. This only tells you that if your business is not yet online, […]
Many business owners have ventured into digital marketing with high hopes of achieving remarkable results, only to find themselves disappointed. This disillusionment often arises from misconceptions about the simplicity of digital marketing or a lack of understanding of its true essence. In this article, we will explore the stark differences between expectations and realities in […]
Social media is a powerful tool that must be taken advantage of while it is still in the spotlight. It is a cheap, effective and easy way of communicating with your prospective clients. “92% of all marketers indicated that their social media efforts have generated more exposure for their businesses.” According to a recent report, […]
