We are a Digital Marketing Agency in Lagos Nigeria, made up of a group of passionate marketing specialists who are on hand to provide strategic support and direction where you need it most
It is no news that artificial intelligence is rapidly replacing human efforts while making individuals’ work easier. However, In the ever-evolving marketing realm, the clash between artificial intelligence (AI) and digital marketing has sparked a power tussle. These two giants are vying for dominance, each bringing unique strengths and capabilities to the table. As businesses […]
One of the biggest challenges companies face is “How to ‘win’ customer loyalty”. The word ‘win’ connotes there is some type of competition at play, and there is. The battle for a piece of real estate in the customers preferred list. Businesses need customers to succeed, so winning customers is a critical. There are several strategies to […]
Have you ever heard of the term “Data is the new oil”? That’s because Data is one of the biggest drivers of a successful marketing campaign. Many businesses have lost opportunities to increase their profitability simply because they don’t make use of the right data or maybe they don’t know how to get it. […]
Brand, Brand Identity vs Branding? Most people think the terms: Branding, Brand and Brand identity are the same, but they are not. They all play a different role in a brand strategy. This article will explain the terms Brand, branding and brand identity and how they are used. What is a Brand? To start […]
