A lot of business owners have been disappointed by a failure in digital marketing. Not because it is not effective but because they didn’t get the strategy right or perhaps, they do not understand what digital marketing mean. In this article, I would discuss the expectation vs reality when it comes to digital marketing.

I can do it myself

Expectation

Digital marketing seem like an easy thing to do until you try it and get it wrong. A lot of small business have attempted to get started with it but eventually got disappointed. They think its just about posting content on social media but it is beyond that. Digital marketing consists of important elements like SEO (search engine optimization), Email Marketing, PPC (pay per click), CRO (Conversion rate optimization) and a lot more. If you haven’t trained yourself in Digital Marketing then you should not attempt to do all these by yourself and expect effective result. Get a professional involved

Reality

Before you start a digital marketing campaign, You need a full strategy. You don’t just wake up one morning to post an article on your blog or on social media without a purpose. You should be able to engage them the right way. As a business owner, your aim is to sell your products or services.  It is normal for you to post only ad content every time but guess what, human beings are selfish in nature. Your readers would get board easily if you make it seem like you only want to sell your products or services to them. You have to make it about them. On that note, dish out content that would directly benefit your prospects which would indirectly benefit you. So how would you be able to achieve this without a strategy?

Set it and forget it

Expectation

Some business owners think they can just set up a digital marketing campaign and leave it till it ends. This is not a smart move. How would you know how your target audiences are responding? Unless you are paying a Digital marketing agency to take care of everything, you will have to considerable time on your campaign.

Reality

Unlike traditional advertising, digital marketing is not a set it and forget it strategy. PPC ads requires constant monitoring. You need to find out how your audiences are responding to your ads. As a matter of fact, It might be necessary to change your ad’s written copy or creative design before the end of the campaign period.

Digital Marketing translates to higher income

Expectation

You must have heard of how effective digital marketing is. You decided to try it so you could make bigger income. This is not always the case.

Reality

Digital marketing increases traffic to your website but it does not automatically translate to a higher income. It gets you closer to your target audience. Once you have a relationship with them, you can then begin to convince them to make a purchase which would increase your revenue.