Digital Marketing Explained in Details
Posted by: Modupe Sanni Category: Digital Marketing Comments: 92

There is a huge increase in the amount of people who have access to smartphones and internet. According to the World Internet and Population stats there are 50.1% of the global population online. The world has literally gone online and so is Marketing. This only tells you that if your business is not yet online, you are missing out. Marketing is all about connecting with your target audience at the right place and at the right time. This means that you need to meet them at the place they spend their time – Internet. Digital marketing gives you the opportunity to do this seamlessly but with the right strategy in place.

So what is Digital Marketing?

It is simply the marketing of products or services using different digital platforms to reach target audience. It encompasses all marketing efforts that use an electronic device or the internet leveraging digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. In other words, it’s marketing that puts billboards out of business. Lol

The most important aspect of digital marketing is as follows:

Search Engine Optimization (SEO)

According to Neil Patel, “No website can stand strong without backbone and that backbone is technical SEO”. Search Engine Optimization is the process of optimizing your website to “rank” higher in search engine results pages, that would allow an increase in the amount of organic (or free) traffic your website receives.

Search Engine Marketing (SEM)

This is the practice of marketing a business using paid advertisements that appear on search engine results pages. Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries. SEM works closely with PPC

Content Marketing

This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers.

Social Media Marketing

This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.

According to a report by statista, as at October 2018, almost 4.2 billion people were active internet users and 3.4 billion were social media users. China, India and the United States rank ahead all other countries.

Pay-Per-Click (PPC)

PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords, which allows you to pay for top slots on Google’s search engine results pages at a price “per click” of the links you place.

Affiliate Marketing

This is a type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.

Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business’s website.

At the end of the day, we see a type of Marketing that is increasingly based on engagement.


The ultimate KPI Indicator of Digital Marketing is largely based on engagement than reach, this form of Marketing allows you be accountable to your business or how well do you measure how many people have seen and engaged with a Billboard or Radio Ad? Would you like us to do Digital marketing for your company? Click here

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