Marketing and Technology are becoming inseprable. The marketing industry is evolving rapidly, and Technology has a major role to play in it.
In the last decade, there are companies and products being developed to enable effective and efficient work across all platforms. The effect of these products (or apps) is that consumers are moving away from traditional advertising such as television, radio etc.
Since people now spend a significant amount of time on the internet with smartphones, laptops, tablets etc, brands have to find strategic ways to connect with their target audience through all these devices. This is where the use of technology comes in. With technology, marketing campaigns can be more personalized and immersive for people.
Marketers (or marketing agencies) can no longer rely on creativity and ideas to drive marketing campaigns. Real-time technology such as Programmatic, Chatbots, Augment reality, Virtual reality etc, has to come in place to support effective marketing.
Types of technologies used in Marketing
Future of retail
Internet of things (IoT)
How to use Technology to improve Marketing
This helps us to find useful patterns and insights in numbers. Marketers use these patterns and insights to predict customer behavior and target advertisements effectively. AI is also used by search engines to interpret search queries to bring up the results that are relevant.
This allows brands give their consumers unique experiences as it combines virtual world onto the real world. With Augment reality, brands can show their consumers how their products or services work without having to spend hours reading the instruction manual. They can “try before they buy”.
A chatbot is a software application used to conduct an on-line chat conversation via text or text-to-speech, in lieu of providing direct contact with a live human agent. In addition, it helps move your customer through the sales funnel, gather customer feedback and data, and reach a wider audience.
Internet of things (IoT)
IoT is the collection of devices connected by the internet – refrigerators, cars, air conditioners etc. With IoT, marketers can gather information based on their preferences to serve them advertisements related to their habits, preferences, likes.
A simple definition of programmatic advertising is “the use of software to buy digital advertising”. Marketers use it to show an ad to a specific customer, in a specific context.
This is why we at digital square use Technology, data and creativity to drive profitability for our clients. Contact us for a free consultation.