Internet marketing, also known as online marketing is the process of promoting a business or brand and its products or services with the internet while using different tools to help drive leads, traffic or sales to the brand.
The term internet marketing is very board. It encompasses different strategies and tactics such as social media, content marketing, search engine marketing, paid media, email marketing etc. To help you understand better, we will explain these strategies further:
Search Engine Marketing & Search Engine Optimization
Search Engine Marketing is any marketing effort created to help users find your website through search platforms like Bing or Google. Search engine optimization is a process of designing your website in such a way that search engines can easily find your website organically.
Search Engine Optimization involves using different techniques such as link building, keyword research etc. to help your site move up in the rankings. While you’ll want to check in on your keywords every so often to make sure your site’s SEO health is in good function, the SEO of your basic site doesn’t require ongoing maintenance unlike other marketing platforms.
Social Media Marketing
This includes both paid and organic marketing and advertising on social media platforms like Instagram, Twitter, Facebook, LinkedIn etc. Most brands use social media platforms to build awareness and nurture relationships with customers to keep customers informed. You don’t need to be or advertise on all social media platforms, you only need to find and stick to the one that resonates with your brand.
This is the practice of nurturing leads and driving sales through email communications with your customers. Like social media, the goal is to remind users that you’re here and your product is waiting. It helps to generate brand recall among consumers. Email marketing requires a lot of strategies and tactics to get people subscribe and even open your email.
Content Marketing Institute defines content marketing as:
“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Every strategy we have discussed above needs good content marketing strategy to become effective. Simply put, content marketing is about putting your brand in your customers face in a gentle approach. Common examples of content marketing Blog & Articles, Videos, Case studies, Infographics, Ebooks, Podcasts etc.
Pay Per Click (PPC)
Pay per click is paid advertising where marketers create an advert, bid to have it shown to specific target audience, while they pay for results. PPC allows people advertisers to choose what to pay for – clicks, conversions, actions taken, or impressions. Above all, PPC is the fastest way to reach.
If you’d like help getting started with internet marketing, let us know in the comments below.