The World, they say, is ever changing and new trends will never go out of fashion even though they come and go. Trend is one thing that has given businesses, both big and small, the opportunity to connect better with their audience. For every industry there are trends.

Now that everything and everyone is going digital, this implies that companies are also jumping online to market their businesses. And to get through the challenges of digital marketing, brands need to keep up with the latest trends. In this post we will be identifying the new trends in digital marketing.

Programmatic Advertising

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding or auctions, for example, is a type of programmatic ad buying. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs.

Video marketing

video marketing is one of the newest additions to your promotion toolbox. You might still have your fears but it really worth considering. Using videos for promoting your business only requires a good phone and a topnotch content and delivery.

Influencer Marketing

This is a form of marketing in which focus is placed on influential people rather than the target market as a whole on social media. It identifies the individuals who have influence over potential customers, and orients marketing activities around these influencers. For example, a fitness model could help influence the sale of gym equipments.

Social Messaging Apps

The convenience that messaging apps give consumers will lead to more brands and businesses investing time and money into interactions with their consumers through messaging apps. The truth is that a lot of people are now spending more time on social and messaging apps than in the past.

Social Media Stories

Storytelling and content marketing are two sides of same coin, and because their growing popularity, social media Stories have become one of the most trending storytelling forms.

Here we have it on this edition, see you on the next post. Cheers!