Our Approach

Research & Strategy
Before moving to Online Marketing, the first thing we would do is clarify the direction of the campaign. Know the target audience, understand their challenges, understand your competitors and what they do better and then develop a marketing strategy that will engage them as individuals—on their terms. Today’s B2B buyers are on the hunt for information. Our job as marketers is to provide your clients with the content they’re looking for at any stage in their journey.

Sale Enablement
Keep the conversation going. You’ve built a connection with your leads—now it’s time to introduce them to sales. Our sales enablement expertise gives your team the intelligence, tools, and training they need to convert leads to closed deals and further your customer engagement. Convert leads to closed deals with data-driven processes and tools. Build on the relationship you’ve already begun in the lead-generation and nurturing phases by making sure marketing and sales are on the same page.

Content Marketing
Your customers and prospects are hungry for knowledge. We mine your organization’s expertise and thought leadership to create, curate, and magnify content that resonates with your customers. Inform, inspire, and engage. We’ll help you keep up with the demands of creating relevant, insightful, useful content, and we’ll enable you to measure every click and conversion so you can make sure your efforts deliver the right results.

Marketing Analytics
Deliver on the promise of marketing performance management. Whether you need strategic metrics that reveal the big picture or operational metrics that help you solve specific problems (spoiler: you need both), count on us to help you gather and make sense of that data. Let your Online marketing department thrive with a demonstrated, sustained ROI. Digital Square’s approach to Online marketing analytics helps you prove your contribution to pipeline, revenue, and profit with predictable forecasts that build credibility with the C-suite.