Social Media Strategy
If you found yourself on this page, you already understand that Social media cannot be ignored in marketing. To be successful, a strong strategy must be in place. A strategy that is specifically tailored to your business. This will help guide every action you take and help you know whether you are failing or succeeding.
A winning social media strategy must have certain steps:
- Set a smart goal and objectives:
This is actually a first step in any marketing strategy. Understanding your goals will allow you to focus on what is important. Your goal must be SMART – Specific, Measurable, Attainable, Relevant and Time-bound. In addition, it must align with your overall marketing objectives.
- Identify your target audience:
If you talk to everybody, then you are talking to nobody. There is need to identify who exactly you want to talk to. Identify things like: Age range, average income, location, interests, job title etc. the easiest way to do this is to create a Buyer Persona.
Luckily, social media insights gives you some of these information about your followers so you can always tweak your strategy to suit them.
- Check out competition:
One of the fastest ways to growth is to study the brands doing well in your industry. You need to identify why they are succeeding or failing then use it to your own advantage. Check out all the social media platforms they use, what they say, how they say it, how often they post, how fast they respond to enquiries etc. A fast way to keep an eye on competitors is by using a social listening too.
- Conduct a social media audit:
If you already use social media, conduct an audit. Find out who is following you, the type of content they engage with. Then compare your presence with your competitors.
- Determine the type of content to post:
Once you have identified your target audience, what they like and you have checked out your competitors, you can now decide the type of content they will like to see. Remember, Social media is not just about you. In as much as you post content about your products and services, you MUST post contents they will directly benefit them and indirectly benefit you. For example, if you sell a skin care products, you can post contents like: 5 reasons you should moisturize your skin. If you sell a moisturizer, they will ask you for it.
- Create a content calendar:
No Social media strategy is complete without a content calendar. You need to have a plan in place to determine what you will share and what time. What exactly do you want each content to achieve for you? Which content will you post to drive traffic to your website? Entertain your audience, share tips and tricks etc.
- Set KPIs
Finally, you need to determine how you will measure the performance of your strategy. This will help find out if your strategy is working or if you need to change it. Social media moves really fast and you need to move with it.
All the above-mentioned steps looks really easy but when it’s time for execution, it’s easy to miss out certain steps. That’s where we come in. Our team of young social media strategist can develop a plan that is tailored to your business to achieve desired goals and objectives.