Traditional Marketing

Although the world is crazy about Digital marketing right now, Traditional Marketing still plays an important role in reaching audiences, especially when developing a comprehensive marketing strategy. No matter how much you spend on online marketing, some audiences are easier to reach through Traditional marketing such as Radio, Prints, Billboards etc. You don’t want to leave them out. Making the best use of these channels requires a sophisticated strategy, well-thought- out media mix and creativity. Depending on what you do, it might be necessary to use both Traditional Marketing and Digital Marketing.

Over the years, Digital Square has been able to create successful, forward-thinking traditional advertising and we would love to do same with your brand. Our team is experienced in developing marketing campaigns in different traditional capabilities which includes: Television: When done well, TV ads can be persuasive and evoke emotional connections with a wide audience. It is a communal experience. Our team will help you identify the best channel, program and time slot to reach your audiences. Radio: This remains one of the most efficient ways to reach local audiences or nearby consumers. Our in-house experts are well versed in developing tailored Radio Jingles, Radio testimonials, personified commercial etc. Outdoor advertising: This is effective in building credibility and brand recognition. Our team will research and negotiate the best media options and rates. Print: This has been around for a long time and it is NOT dead. It is sill effective with the right strategy.